How to improve website’s SEO and Page-load speed

Looking to expand your business through internet? Then developing a website is mere a start of the journey. You got to bring it to the eyes of the masses, to your potential customers. The site must have a high rank in search engines and when visited it should be loaded in no time.

Below are few points which will guide you how to achieve these two criteria:

For a site to obtain a better rank:

1. Backlinks– Search engines today mainly focus on link popularity, that is; the site gets a good rank if it has links to popular sites. Further, if you link back to them it can be very effective, which is also called two-way linking system. But the links should not be totally random; it should be within the field you are working in.

2. Avoid duplication– Filling your site with duplicate content can work as a negative point for you, search engines tend to look for fresh content to deliver to their visitors, every time. The ranking of the sites fall significantly which contains plagiarized work.

3. Content is the king– Quality and volume of content will drive your rank. If you have average quality content and cover more or less the same information what dozens of other sites do, you will not attract many links which in turn drops down your rank.

4. Accessibility– Make sure the site is friendly to search engine spiders. To rank well in search engines your site’s content should be in HTML text form. Images, Flash files, Java and other nontext content are virtually invisible to search engine’s crawlers.

5. Meta tags– Nowadays Google generally do not rely on Meta keywords but search engines such as Yahoo and Bing consider this. You can use them as often search engines use Meta keywords as a description to a page; a well written Meta tag has significant results on the number of clicks. But do not spend much time on it.

Speed optimization

Plug-ins – Adding too much plug-ins or gadgets can take down the loading speed of your site. Sort out the important one’s that will increase your productivity and avoid the rest.

Large images– A picture speak a thousand words but placing large image may decreases your loading speed as well, instead of it place thumbnails of them. And avoid images representing words in the content.

Efficient coding– New website platforms like WordPress have clean and efficient coding, which search engines use to navigate the websites. But if you are hosting a web site on your own make sure the coding on the site are clean and crisp before it goes up on net.

Switch to less crowded servers– If you have designed your website for heavy traffic, make sure you pick your servers correctly because that would hold the key. Though you can opt for shared servers if the site is small.

If you have an online business, you should be looking ways to develop traffic from search engines. Setting this as the benchmark, your next step should be to cover up the above mentioned points to optimize your website for better rank and speed.

About the author: Alia Haley is a blogger by profession. She loves writing on technology and autos. Beside this she is fond of cars. Recently an article on Dirt Bike Tires attracted her attention. These days she is busy in writing an article on Car Fridge.

  • Great information about SEO.Must read post to all newbie.I learnt a lot things which I didn’t know before.Lucky to find this post by Google.

  • very well explain, i like it so much. To be on top when google index moves and give your site a good PR, means you understand this article posted above. because its complete and easy to understand.