The SEO benefits of Google Plus

The buzz around Google Plus’ launch in September 2011 was as deafening as the eventual response was muted. Not so long ago, the stock SEO joke was that only people on Google Plus were dutiful Google employees, but with the search engine’s colossal influence on digital, search and content marketing, it should perhaps not be a surprise that it is truly beginning to brings its influence to bear.

Thanks to the incentives of improved search performance, Google is steadily bringing influencers, brands and marketers onto its platform, with the intention of these groups bringing Joe Public with them.

Google is actively favouring brands and people with solid Google Plus presence, so make sure you don’t let the opportunity pass you by.

Google-plus

Boost your search rankings

Google Plus is not Facebook or Twitter. While interaction and connections happen on its pages, its true current strength is in the impact it can have on your search performance.

The ‘+1’ button, which is basically Google Plus’ equivalent of Facebook’s ‘Like’ button wields tremendous power. A brand or person a user has ‘+1ed’ will feature more prominently in their searches, meaning a marketing campaign that garners Google Plus connections can drive traffic.

Furthermore, and more crucially, that ‘+1’ will see your search rankings improve among relevant searches made by anyone who includes that person in their Google Plus ‘Circles’. Get a ‘+1’ from a strong influencer of your target audience and you can reap great search benefits.

It’s absolutely no coincidence that Google has made ‘+1’ so powerful, the fact that Google’s Webmaster Tools features access to ‘+1 Search Impact’ data is proof positive of their dedication to their social platform’s impact on search.

Authorship

You may well have noticed that Google’s SERPs (Search Engine Results Pages) have changed markedly in recent times, with a growing number of webpages popping up in prominent positions with bylined (and pictured) authors.

These authors feature prominently because Google holds them to be a reputable source of knowledge and opinion in the field relevant to your search. And that reputation is judged solely on Author Rank, which is associated and managed through your Google Plus account.

The nuance of the Google Author Rank is impressive: googling “Steve Jobs business” yields prominent results for an entirely different set of writer to those shown after searching “Steve Jobs turtleneck”, for example, meaning it is a powerful tool for establishing reputation, and promoting blog content or webpages in a targeted, meaningful way.

Other benefits

There are other ways in which Google Plus marks itself out as the social platform of choice for search marketers. From the way in which giving a page or post a single ‘+1’ rapidly improves the rate at which it is indexed by Google – meaning it can influence search results all the sooner – to the ability to place keyword anchor text in your Google Plus page, there are plenty of ways an SEO can take advantage.

  • Elle Stella

    G+1 has more power and wait than the facebook like button. And Google it doesn’t only help in Search Ranking but also help in Personalized search. If you +1ed any page and a friend from your circle fire a search query for related term to the page you have +1ed. Google will show that page in higher position specially for your circle’s user. Also describe that your friend (name) has +1ed this page.

  • Elle Stella

    G+1 has more power and wait than the facebook like button. And Google it doesn’t only help in Search Ranking but also help in Personalized search. If you +1ed any page and a friend from your circle fire a search query for related term to the page you have +1ed. Google will show that page in higher position specially for your circle’s user. Also describe that your friend (name) has +1ed this page.

  • Dhaval Patel

    Google is a Golden thing which includes a Lot of information and provides easily and its algorithms are vary powerful than others Search Engines. Google+ is a part of Google and Google+ have a additional features like Friends Circle . It useful for Pagerank in SEO is the best.