Don’t Let Your Blog Be An Echo Box

If you’re a blogger, then you’re already familiar with the surprising lack of original content floating around the Internet. It seems that there’s only a few ideas that are out there and everyone else is writing some rendition of the same old thing. Blogging is quickly becoming one of the most power social media tools on the web, but there seems to be an incredible lack of diversity in the blogosphere. Here’s a list of some tips to follow that will help you with the quality control and production of quality content on your blog:

Archiving Ideas

Like it or not, if you’re a blogger, then you’re a writer. Writers are always on the clock and often carry a notepad or writing instruments so they can keep track of all the ideas that come to them throughout the course of a day. Some of the best ideas come to you when you’re nowhere near a computer which is why you too should keep a notepad with you. This way you’re thinking and being influenced by other factors than simply what everyone else is saying.

If you’re writing like everyone else because you don’t have the composition chops that you should, then take a class at accredited online colleges to improve your writing skills. Do whatever you can to come up with ideas and express them thoughtfully, even if it means putting some time in at the library.

Relying On Too Few Sources

When coming up with ideas or topics to write about, it’s best not to rely too heavily on too few sources. Having a diverse pool of resources to get material from is the best approach. If you write about finances, it’s fine to do a few “how to” articles, but you want to be continually updating people on the latest topics in the field of finance.

One of the best sources for material is the daily news. This gives your content a shelf life, but this way you’re present current and relevant material. By adding multiple sources for reference and staying up-to-date, you can keep your blog from sounding like it lives in an echo chamber. The last thing you want is to sound like every other site and regurgitate the same material over and over again.

Say Something Different

Saying something different can sometimes be a little like playing devil’s advocate. There are a lot of talented bloggers and writers out there that are highly skilled at delivering their message, but sometimes it comes off a lot like group-think. This is when credible sources write articles that simply agree with and support another blogger’s point of view.

It should also be said that there’s not much that is more annoying that group-think. People like contrasting points of view. That’s why, even if you agree with the popular opinion, it’s a good idea to offer up a contrasting point of view. This is the best way to get people to ask questions and become engaged in an open dialogue. The best ideas always come when someone is challenged to think in a way they are not used to.

Original content is so important, especially when there’s so many sources to choose from. Agreeing with what everyone else is saying is not an effective strategy for blogging success. That’s not to say that you should be contrary just for the sake of argument, but offer up at least some type of original approach. This can be done simply though having an original writing voice that sets you a part from the monotonous dialogue that you see every day on the web.

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2 Comments

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