Google have just announced an update to its search algorithm that the internet-giant claims will impact 35-percent of Web searches. The new search algorithm seats on top of the previous “Caffeine” update that aims to deliver more up-to-date and relevant search results, this will includes the breaking news, recent events and hot topics.
Ultimately the new algorithm will highlight the freshness of content. All highly rank old contents may be still popular to be on the top search result, however the new algorithm will weighs this accordingly to bring the fresher content first followed by the old results.
According to TechCrunch report, the algo will look for the latest information. “That means a search for “Apple earnings” won’t (in theory) require you to also type in “Q4 2011″ in order to see the latest information. It will be implied that you meant this latest quarter, without the need for the extra text.”
Caffeine improved indexing speed so you can have search results in almost real-time and “Freshness Update” is the extension of this update. This year Google also rolled out “Panda update” that decreases the rankings of so-called “content farms”, however, critic claims that it just filled the search with low quality results.
At the end, this update means that Google will be flooding the results with fresh results for the claim that newer the content –it’ll bring you the newest information you’ll need. We don’t know the extent of 35-percent impact —-kindly share your experience through the comment below.