As our life become more and more digitally integrated in the internet whereas with almost share everything in different social networking sites. The results employers and colleges have started to request access to online personal profiles to learn more about us. The big question, should the normal human rights of privacy we have offline should be apply online?
Today it only takes few key hits on the keyboard and Google will tell everything it knows about you. For business people this was very crucial as the internet could make or break his/her career. The information such achievements, awards, news articles, and the like can be easily retrieved but when these credentials are no way to be found on the internet it will take considerable punch on the candidate’s credibility. However, when Google finds the right information about the candidate, whether on Facebook, Twitter, Linkedin or articles from credible websites, those same people will see you as legitimate and authoritative for their business needs.
Accordingly, you might think that’s the privacy offline couldn’t be level to online privacy and it’s a matter of personal branding. “The Internet has leveled the playing field for self-promotion, drastically reducing the cost of getting noticed. So your online appearance should be the foundation of any personal branding efforts. But a professional presence is more than a single website — it’s a network of strategically placed, search-engine friendly content built on personalized Web domains, specifically crafted to increase your professional visibility, influence and opportunities”.