Site’s load speed is one of the most basic yet one of the most powerful credentials to generate online traffic which can be easily translated to revenue. And this has been one of our challenges on our server which has been crippled down by multiple-shutdowns during peak time due to traffic spike. After a month of optimization, from server configuration, template and plugins update as well adding cache mechanism and CDN to fasten up and optimized the server resources –we finally made a stable and optimized server.
We collaborated with LiquidWeb‘s heroic support to properly configure the server side components with Apache and they’re very helpful in a sense they even go through every scenarios that might have caused the slowdown and server crashes.
The next thing we did is uninstall all plugins in the website and check their optimization one-by-one. Until we pinpoint those plugins who’s utilizing excessive amount of server resources.
The template also needs to be investigated and be optimized, especially for the images and scripts who has been too large to load properly. The SQL query as well needed to be checked for optimization specifics for sites with thousands of posts.
We also installed W3 Total Cache plugins and configured it to even speed up the site and withstand traffic spikes for sudden thousand shares of posts from Twitter or Facebook.
There’s a section of W3TC plugins where you can also configure a CDN of your site. For beginners, see the details below:
A CDN is a network of servers around the world which have a copy of your website and its small files, so when a visitor loads your website, the CDN delivers your website’s files from the closest server to them. The further the physical distance between the server and the user the slower the website becomes. So by serving from a closer location, the speed of the website increases.
We are a bit hesitant to try it at first but gladly we managed to setup one for our server as we have around 30 percent of improvements on our site speed, which brought first time view on for 6 seconds while the next views for 2-3 seconds. We managed to easily setup MaxCDN which compatible to W3TC and even if you don’t know how to set it up, you can ask their support to check and configure it for you.
Right now, if you’re eying to setup a CDN to even speed up your website, MaxCDN offers MaxCDN Coupon 25% Off to start with their services.