Maintaining a website isn’t that easy. You need to be knowledgeable on the latest design trends, use A/B testing to improve your conversion rates, ensure that you have an informative and easily navigable site, make the most out of traffic reports, ensure your layouts are responsive and even deal with security issues like bots and hackers trying to pinpoint weaknesses in your defense and insert malicious code.
However, there are many resources available on the net in which people share their best practices about web development and web design for free. As an owner of a website, you can benefit from them as well.
- Use ads to monetize your website.
The majority of online entrepreneurs are already introduced to Google AdSense. However, not everyone considers it the best option. Examine the ad networks and choose the one that best suits your needs. It isn’t easy to make money with advertisements, especially when you have insufficient traffic. Be aware of your options and make the right choice.
- WordPress learning resources.
The content management system WordPress currently powers 24 percent of the entire net, and because of that, it is quite ahead of the rest of the more prominent other website platforms like Joomla and Drupal by a wide margin.
Every website owner should be comfortable working with WordPress and take the time he needs to brush up on his skills by reading tutorials such as those available at WPbeginner. The site is a great source of information on everything WordPress and will make your life easier when you decide to power up your site with this particular CMS or has already done so.
The concept of SEO is a difficult one to understand and even more complex to navigate through. The rules of the game often change when Google introduces new updates to its algorithm and it does happen often as one Montreal SEO company knows too well.
However, there is no need to panic as there are a lot of good SEO resources available too. One such is the Beginner’s Guide to SEO, which examines how the search engines work in detail and provides guidance on keywords research, SEO-friendly design, links and much more.
- Web development and coding skills.
Some consider coding the most frustrating and hardest web development skill to learn. However, thanks to a number of resources available on places like GitHub, you can find a large number of useful code snippets you can add to your site or even WordPress plugins that extend the functionality and usefulness of your blog.
- Design and images
The web is visually oriented and this has even greater weight today. It also asks for the use of engaging images on websites. This directly impacts both the user experience and the conversion rates.
Online resources such as Canva or professional applications like Photoshop will help you in your effort to create great graphics.
It is important to keep track on the resources that optimize, streamline and automate your work as websites require constant attention to be effective and achieve their goals.